AREAS OF EXPERTISE
STRATEGY, MARKETING, OPERATIONS, FINANCE, ACCOUNTING, LEADERSHIP, COMMUNICATIONS, and NEGOTIATIONS
A fundamental question that each individual, business owner or manager asks themselves is:
As you read these lines, it is the time to ask yourself who you can talk to at this very moment about your business past, present, and especially the future, such that you understand your position and make the right decisions at the right time. Maybe there is a friend, or a colleague from school, with whom you can have a chat, or maybe there is just you and the myriad of “what if’s” that you should assess for making a successful business a sustainable reality. You need time and information to make it happen. You need a systemic approach towards managing your business that should provide solid grounds for daily operations and the strategic perspective for future growth.
As the business owner, the motivated individual or the aspiring manager, you are running a complex system with a very clear objective in mind: to achieve your well being through your business. Your strategy, your company organizational structure and its financial controls should all work together. Strategy, Marketing, Operations, Finance, Accounting, Leadership, Communications, and Negotiations are business knowledge areas whose integrated use in your daily activities is meant to support your company success. All of these domains should be integrated in a Strategic Plan. This plan should contain the right information ready for use at the right time such that you can focus on reaching your goals. The plan could be either a Development Plan if new business is contemplated, or it could be an Improvement Plan if the business needs optimization for further growth. Either plan is equally applicable for businesses and for individuals, as a systemic tool for making your personal life goals a reality.